London is one of the world’s most recognisable cities – boasting an iconic city skyline, packed with famous landmarks and attractions. From Big Ben, the London Eye, and The Shard, to the royal grounds of Buckingham Palace and the bustle of London Bridge, the city offers plenty to see. With excellent public transport, a strong international presence, and a diverse range of neighbourhoods, London offers an ideal base for corporate travel, short visits and long-term stays alike.

As one of the leading global cities for finance, tech, media and professional services, London attracts thousands of people each year for work. Its mix of co-working spaces, business hubs, and conference venues makes it a central destination for corporate travellers. With direct links to Europe, the US and beyond, it’s a practical and well-connected city for business travel.

The city’s arts and entertainment scene is world-class, with something for every taste. The West End is London's theatre heart — offering a packed calendar of musicals, plays and live performances year-round. Beyond the stage, London’s music, film and arts scenes are equally rich, with major concert venues, independent cinemas, art galleries and cultural institutions dotted throughout the city. Neighbourhoods like Camden Town and Spitalfields are known for their creative community, hosting live music, exhibitions and pop-ups that reflect London’s ever-changing cultural landscape.

Shopping in London is as diverse as the city itself. Local markets like Camden Market, Portobello Road, Maltby Street Market and Borough Market are favourites for food, vintage goods, and one-of-a-kind gifts. For designer labels and well-known brands, head to Covent Garden, Oxford Street or Bond Street — each home to flagship stores and hours of browsing. Whether you’re looking for boutique shopping in Notting Hill or larger retail experiences in Stratford, London caters to every style and budget.

The city is also home to a wide range of restaurant and dining options. From neighbourhood cafés and food trucks, to fine dining and Michelin-starred restaurants, every corner of the city offers something new. Areas like Battersea and Camden Town are home to some of the best local dining spots, while central locations like Soho and Shoreditch remain favourites for late-night meals, casual lunches and everything in between.

Despite its pace, London makes plenty of space for the outdoors. City parks such as Hyde Park, Regent’s Park, Kensington Gardens and Battersea Park provide natural escapes with lakes, walking trails and open green space — all within reach of major transport links. From morning walks to weekend picnics, these parks are part of everyday life for locals and visitors alike. For longer stays in London, access to nature makes all the difference — offering calm and balance in the middle of a global capital.

Urban Rest offers long term serviced apartments London and short stay apartments across some of the city’s most sought-after neighbourhoods. From Notting Hill and Battersea to Camden and Stratford, each location offers a thoughtful balance of comfort, convenience and design. Properties feature amenities such as pet-friendly apartments, co-working spaces, on-site gyms, wellness studios, and fully equipped kitchens — making them ideal for business travel, relocation, or short term stays. Whether you’re looking for a quiet retreat or city access on your doorstep, Urban Rest’s serviced apartments in London offer a well-rounded base for every kind of stay.